LET YOUR “WHY” lead you BEYOND THE ORDINARY
Your business exists because you saw a need in your community. And you had a passion to pursue. It’s deeply personal. Your branding should represent that, taking your purpose and passion further to move you to your next level of success with confidence. At Olive Fox, I help design the way to make it happen.
BEHIND THE DESIGNS
Hey, I’m Tara – founder, designer, military spouse, and mom.
Back in 2018, I was searching for a way to balance the burnout in my left-brain-heavy life as a certified public accountant. (Busy season was particularly rough that year.) What started as a side passion project – selling custom calligraphy and stationery creations on Etsy so military families could commemorate their journeys – led to a complete career shift.
And I can’t say I was surprised. While my ideas were never as free-flowing or inspired by aesthetics, I spent way too much time making Excel workbooks look good to fully adopt my data-driven nature.
So along the way, I embraced the fact that it didn’t have to be one or the other. Creativity and reasoning can exist together. And through plenty of self-taught experiences and education, I found my sweet spot: brand design. Now, the outputs are custom designs tailored to mission-driven service providers – instead of financial statements.
CPA in public accounting, then joined a private equity firm
2012-2020Opened an Etsy shop as a creative outlet in response to corporate burnout
2018Booked first Olive Fox brand design client
2018Designed first WordPress website for an Olive Fox client
2019Earned Women's Entrepreneurship Certificate from Cornell University
2020Olive Fox Design officially registered and trademarked
2021Olive // Evergreen, Abundance
(*and a subtle nod to my military roots)
Fox // Loyalty, Creativity
The two come together to symbolize the enduring nature of the brands built here. But you already know much more went into the brand naming process. Read about it.
Principles That
Lead The Way
CURIOSITY
To observe, ask hard questions, and listen with intent for anything but iterative designs.
DIRECTION
To lead with a high-level strategy that keeps your overall goals & vision in focus.
PRECISION
To chase precision versus perfection, allowing space to adapt and grow.
GUIDE
To steer others in the direction of furthered success.
“My new brand nails everything that I knew I wanted to accomplish in terms of look, feel, and experience. It’s easier to present our services to our target market because we are reaching those that I wanted to speak to.”