LET YOUR “WHY” lead you BEYOND THE ORDINARY

Your business exists because you saw a need in your community. And you had a passion to pursue. It’s deeply personal. Your branding should represent that, taking your purpose and passion further to move you to your next level of success with confidence. At Olive Fox, I help design the way to make it happen.

BEHIND THE DESIGNS

Hey, I’m Tara – founder, designer, military spouse, and mom.

Back in 2018, I was searching for a way to balance the burnout in my left-brain-heavy life as a certified public accountant. (Busy season was particularly rough that year.) What started as a side passion project – selling custom calligraphy and stationery creations on Etsy so military families could commemorate their journeys – led to a complete career shift.

And I can’t say I was surprised. While my ideas were never as free-flowing or inspired by aesthetics, I spent way too much time making Excel workbooks look good to fully adopt my data-driven nature.

So along the way, I embraced the fact that it didn’t have to be one or the other. Creativity and reasoning can exist together. And through plenty of self-taught experiences and education, I found my sweet spot: brand design. Now, the outputs are custom designs tailored to mission-driven service providers – instead of financial statements.

CPA in public accounting, then joined a private equity firm

2012-2020

Opened an Etsy shop as a creative outlet in response to corporate burnout

2018

Booked first Olive Fox brand design client

2018

Designed first WordPress website for an Olive Fox client

2019

Earned Women's Entrepreneurship Certificate from Cornell University

2020

Olive Fox Design officially registered and trademarked

2021
Olive Fox Defined​

Olive // Evergreen, Abundance

(*and a subtle nod to my military roots)

Fox // Loyalty, Creativity

The two come together to symbolize the enduring nature of the brands built here. But you already know much more went into the brand naming process. Read about it.

Principles That
Lead The Way

CURIOSITY

To observe, ask hard questions, and listen with intent for anything but iterative designs.

DIRECTION

To lead with a high-level strategy that keeps your overall goals & vision in focus.

PRECISION

To chase precision versus perfection, allowing space to adapt and grow.

GUIDE

To steer others in the direction of furthered success.

Things That Make Me Happy
Anything Outdoorsy
(rock climbing, hiking, camping)
Quiet Moments With My Kit
(aka our son)
Cats
especially my willow
Grinding My Coffee
with locally-roased beans
Collecting Glass Jars
(promise I'll find a reason to use them someday)
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“My new brand nails everything that I knew I wanted to accomplish in terms of look, feel, and experience. It’s easier to present our services to our target market because we are reaching those that I wanted to speak to.”

AIDA, CENTRAL CAROLINA DOULAS