Add Your Heading Text Here

welcome to 

our Blog

Welcome friend! I’m Tara -the designer and milspouse behind Olive Fox Design and I’m so happy you found my corner of the internet! Enjoy viewing our latest work, browsing our design inspiration, diving deeper into small business resources, plus getting a little peek into my life as a newly married army wife!


recent work, inspiration + design tips

duty stations, resources + our experience

military entrepreneurship + helpful hints

Strong + Inspiring Brand Design for Courageous Strength

I am so happy that Suzy from Run Lift Mom Podcast, connected me with Glorygrace! To say that she is inspiring feels like an understatement.

Glorygrace is a gold star spouse. For those not in the military world, a gold star family is the designation given to the immediate family members of a service member that have been killed in combat. Her husband was KIA 12 years ago in Iraq. Glorygrace managed to be strong for herself and her five children. She went back to school to become a Physical Therapist Assistant.

Glorygrace still works as a full time PTA. Recently, she has taken her love for helping others with movement and is finishing her degree in Health and Wellness while re-certifying as a personal trainer. If that wasn’t enough she is also an active wear consultant for Zyia. Her business is focused on inspiring those to have health and active lifestyle that will promote an overall well-being.

The business name “Courageous Strength” was born from her struggles and strength gained from her grief.  With such a powerful story, we knew we had to create an impactful brand strategy and identity.


We pride ourselves on being methodical and intentional with our designs here at Olive Fox Design. With that we start with creating a brand strategy and visual moodboard. This helps us to organize our brainstorming and thoughts.

For Glorygrace it was important that we convey her strength in a feminine way. We took inspiration from the bright red poppies (a traditional symbol of remembrance) and coral hued pinks used in the activewear collection. To round out the monochromatic color palette we used a nice warm gray. Don’t you agree this color palette fits the bill of bold yet feminine?

A moodboard featuring a collage of images in orange, coral, and bright pink.


After we created the brand strategy and the visual inspiration it was time to dive into the designs. Glorygrace has a lot of plans going forward so it was important that we keep the logo flexible. We started with illustrating the kettlebell with wings icon. After some font tweaking and color play – there you have it! The intriguing logo that reads inspiring and strong for Courageous Strength.

Since branding isn’t all about a logo, we also provided Glorygrace with a style guide. This short PDF guide provides her color codes, font combinations and tips for usage. We also created a few templates to get her all set up for easy recognition within the Instagram feed. What do you think of how it turned out?

A feature of images utilizing the newly created logo of a kettlebell with wings for client Courageous Strength.

There you have it the perfect strong and feminine logo for the fitness company Courageous Strength. Head over to Instagram to connect and get inspired by Glorygrace.

Related Posts

If you enjoyed this post, definitely check out some of these other articles you might enjoy:

Leave a Reply

like what you see?

Find out more

let’s talk

interested in hiring us, collaborating or just chatting?

free goodies

access our library with business, design + military life resources

Close Menu


get access to the library


Fill in your details and an email will be sent to your inbox with access to the library of free event details, military printables and useful business downloads! 

We take privacy very seriously and promise to never share your email with anyone. We also promise to send you cute, helpful + free stuff and updates on the latest here at Olive Fox Design.

The link to the resources library page, and the password, will be in your first newsletter and at the bottom of every newsletter. We can’t wait for you to have access to our free stuff library. Happy printing!

OFD Q2 2019

Cookies make life better, right? They also make websites better and improve your user experience. By closing this window you agree to our privacy policy. Thank you for visiting my website!