Can You Really Invest in Your Dreams Amid a Pandemic?

Are you ready to take your business seriously and really grow it? In order to build a successful business, you have to be willing to invest time, money, and effort. Depending on your situation, this could be the perfect time while you are self-isolating at home and have more time to invest. 

You need to understand the difference between an expense and an investment. As a CPA, my professors would not agree with these definitions but in the real world, they help to plan effectively.

An expense is something you have to do for the normal operations of your business. Like electricity or a good computer. An investment on the other hand is something you do in order to grow. Like hiring professionals to help you.

I’ve broken down investments you can make for your business to grow into two categories. The first focuses on YOU and the second focuses on your business directly.

Investments in Yourself

As an entrepreneur or small business owner, YOU are the center of your venture. If you grow and expand your skills, indirectly your business with benefit. Here are a few ways you can invest in yourself:

Training + Education

One of the most important ways you can invest in your business is through training. By investing time, energy, and money, you can develop your skills more so that you can charge a higher rate for your work. Some examples of this are a web development course or a leadership summit. There are many, many trainings on all kinds of subjects online now that you can work on in your own time. 

I’ve had some training duds and some amazing courses jam-packed with useful information. My favorite among these are the brand designer courses that are focused on strategy.

Business Coach

Another investment in yourself is hiring a coach. Having a coach can be hugely important as they can help to guide you. They also push you to expand beyond your limitations by working on both internal and external growth. It has truly amazed me to see the incredible projects and businesses birthed in just a few months by people working with a high-quality coach. 

Investments in Your Business

Invest in a MasterMind

A business-focused mastermind is a great investment to help grow your support system. In today’s digital age it seems like there is a mastermind geared toward every niche. I have been a part of formal paid masterminds and formed one with entrepreneur friends. The latter will take a bit more time and self-discipline but can be very impactful!

I’ve found the more successful masterminds have a clear structure to follow! If you’ve recently joined or formed a mastermind also be sure to give it a number of meetings to really hit the stride!

Invest in Your Business Personality

You also need to invest in your business personality with effective branding and copywriting that gets the attention of your ideal customers or clients.

It’s very common for new businesses to start with ineffective branding and then have to put much greater time and monetary investment into fixing it later. Why not start out strategically and grow like a great dane puppy?  Not only will it save you money in the long run but it will also help you to make more and impact the world at a higher level. 

Invest in On-going Services

If you invest in people who can help you like a bookkeeper, virtual assistant, or social media strategist you can be sure that the nitty-gritty is done to a high standard but give yourself time to invest in growth rather than details. People who are specifically working in certain niches are faster and more effective at taking care of things. Not only will they save you time but energy and headaches. 

Green Background Graphic with title reading "Can you really invest in your dream amid a pandemic?" with a subtitle of "5 investments for ambitious entreprenuers". Below is a photo of a calculator on a desk, three color blocks and the Olive Fox Design logo.

Investment Wrap Up

If you really want your business to succeed now or at any time, you have to invest the time, energy, and money to really give it a chance to grow. Make sure you are investing in yourself AND your business for stellar results!

I’d love to hear from fellow entrepreneurs what their favorite business investments have been in the comments below!

If you are ready to make an investment in your business and need a hand with your branding or design I’m happy to set up a free discovery call here..

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Inside The Article

Hi! I’m Tara

Your Creative Advisor

There’s so much visual noise out there. And I believe the way through it is to be smarter, not louder. At Olive Fox, I lean heavily into my analytical nature and creative core to bring you intentional branding guided by in-depth strategy. Yes, I used to think being a certified public accountant was the career for me. Turns out it wasn’t. But design definitely is.

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