Before we start on any project big or small, we dive into planning each of the 7 (yes seven!) design elements. Color is one of the design elements that sets the stage for projects. Every color has it’s own story and mood on it’s own. Combining multiple colors together we are able to visually tell a more complex story and begin to bring projects to life!
One of our brand identity clients is about to launch her health and wellness business. Looking at her personal social media we noticed a trend of aqua and turquoise pictures. We used a dark teal as a base for the palette and built it out from there with navy and light gray. To provide a pop of excitement and fun we added in a magenta!
THE COLOR PALETTE
HOW CAN YOU USE THESE COLORS?
Many creative programs (Adobe Suite, Procreate, etc) have a color picker or color grab tool. Download the image above and use the tool to snag these exact colors in your own project.
Alternatively, the hex codes for each of these colors are listed below so you can quickly copy and paste.
We hope you find this color combination inspiring! We can’t wait to share the rest of the brand reveal.
Do you have plans to use these colors? I would love to hear about your project in the comments below!