ROOTED in
CALCULATED
CREATIVITY
You won’t find any trends or templates followed here. Only true-to-you strategy and design that elevates your path forward.












Field Notes /
Building the Brand and Website for Kristen Sellentin
If you’ve been part of this community for a while, there’s a good chance you’ve heard me talk about my tried and true brand formula (clarity + personality + connection = a sensible brand.
I had the opportunity to put that formula to work for Kristen Sellentin. Tune in as I take you on a *short* guided exploration of her new visual identity – from the brand intensive to the website build.