You won’t find any trends or templates followed here. Only true-to-you strategy and design that elevates your path forward. 

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  • branding
  • collateral design
  • sub-brand
  • website
Field Notes /

Building the Brand and Website for Kristen Sellentin

If you’ve been part of this community for a while, there’s a good chance you’ve heard me talk about my tried and true brand formula (clarity + personality + connection = a sensible brand.

I had the opportunity to put that formula to work for Kristen Sellentin. Tune in as I take you on a *short* guided exploration of her new visual identity – from the brand intensive to the website build.

Ready to pave your way forward?