Jen McDonald

Author and Podcaster

branding, sub-brand design
squarespace website then wordpress website
+ collateral design day


encouraging, supportive, approachable, light

The Brand

The Jen McDonald brand is a reflection of Jen herself- dependable, knowledgable, and comforting. From the pairing of the script and serif fonts to the cool color palette with the vibrant violet accent – each detail was carefully crafted. We extended this feel to her first subbrand, The Milspouse Matters Podcast. For her latest podcast, which is specifically for Christian Military Spouses, we took a more organic approach but leveraged some overlapping items to have some familiarity.

Jen is a thought leader in the military spouse community so we wanted to make sure her website made all of the resources easily accessible. We rearranged the navigation throughout for an effortless experience for her people. Her new website was originally built on SquareSpace. Since then she has grown (a new shop AND podcast) and wanted a higher level of tech control – so we transferred her to WordPress! 

valiant violet
teal ink
live teal
lilac mist

Renewed Vision for Business

“I came for branding, design, and website help, but came away with so much more: a fresh vision for my business, drilling down to the ‘whys’ of why I do what I do, and so many amazing tips.”


Ready to pave your way forward?