brand intensive + collateral design day
classic with a modern touch, supportive, resourceful yet fun
Through each of our strategy calls, I was always struck by Caroline’s poised and cheerful demeanor. As she is the face of her brand, we made sure this was reflected throughout her visual identity.
I incorporated her appreciation for history and a nod to Savannah- where Overstreet Organizing was founded- into her streetlamp icon. The typography and color palette mirrors her balance of classic yet modern.
With her brand established, during Caroline’s design day we created social media templates, an email signature, and stationery.
Speaks to the Soul
“You’ve been so helpful and amazing through this process! Thank you for helping me create a brand that speaks not only to the soul of my business but also myself!”