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what is a
brand identity
A brand identity is not just simply a logo. Your brand identity encompasses everything you present to your audience. The tone of your text and voice communications and each of your design elements (logos + patterns + marks + beyond) come together to make your brand identity.
Here at Olive Fox Design we will work with you to create an intentional brand strategy and ultimately brand identity that you will reflect you perfectly! We achieve this through a deliberate and thoughtful process where we do our research to get to know your business + target audience in depth. Then we combine our knowledge of your company with our design skills to create design elements to enhance your brand’s visual identity.
By the end of our process you’ll have a gorgeous and cohesive brand identity that thoughtfully represents your small business!
the details
in your brand package
what’s included
I have a holistic approach to branding and will use our process to develop a thoughtful and striking visual identity for your small business. You can see this goes far beyond a logo alone. Add up each of these intentional details, your brand becomes a consistent and cohesive message to your audience. Your carefully crafted visual identity will make you stand out from the crowd, impress your audience and build trust with your clients.
designed details
+ primary logo and variation
+ submark(s)
+ one unique pattern
+ one social media profile icon and your choice of header or 5 highlight covers
+ design of one additional collateral item
strategy + Guidelines
+ brand strategy guide
+ curated moodboard
+ color palette
+ typography and hierarchy usage
+ style guidelines
additionally you will receive
+ business questionnaire
+ two rounds of refinements
+ final files (jpeg, png, pdf, eps)
+ brand support
what they are saying
kind words
how it works
our process
the start
getting to
know you
Let’s get to know each other to make sure we will be a good match! If after reading our “are we a good match” section below, you think we would be great let’s grab a (virtual) coffee. We will get to know each other and dive deeper into your style, goals and the project you want to start.
Welcome friend! Once you have accepted your proposal, we will kick things off by setting up a portal for just for you. Your “base” for your home will include the design process, contract for services, project timeline and payment processing. You will also find a detailed questionnaire that will give me a deeper dive into your business history, your audience and your preferences.
on boarding
no. 01
no. 02
strategy
Now starts the fun part! Using what we have learned about your business, we will dig into the project by defining the design direction. We will get clear on your brand, audience and goals to lay a solid foundation to create the perfect branding for you!
Once we have solidified your brand vision we will design and present your brand strategy. This will include your moodboard with a color palette, images and ideas for your new branding. This will set the tone + feel for your brand vision that we will use through the remainder of the process.
During this phase, we will dive into the exploration and development of sketches into full logo design, branding elements and collateral items. At Olive Fox Design we use the “one concept approach”. This means that we combine what we have learned from research and developing the brand strategy with our design expertise and will narrow the concept sketches down to one. With the strongest concept selected we will then shift to expanding and fully-developing the single best concept.
Don’t worry you will be involved through this part of the process as well! You will have two opportunities to provide feedback and refine each element.
no. 03
no. 04
launch
During this phase, we will dive into the exploration and development of sketches into full logo design, branding elements and collateral items. At Olive Fox Design we use the “one concept approach”. This means that we combine what we have learned from research and developing the brand strategy with our design expertise and will narrow the concept sketches down to one. With the strongest concept selected we will then shift to expanding and fully-developing the single best concept.
Don’t worry you will be involved through this part of the process as well! You will have two opportunities to provide feedback and refine each element.
Together, we will create your stunning visual identity
Are we a good match?
great to work with, if
+ you have a clear idea of you ideal customers and position in the marketplace
+ you have an appreciation for the style of my recent work and aesthetic
+ you understand this investment in your military owned business is a two way relationship
+ you want to have a clear and streamlined visual identity
+ you trust in our abilities and are willing to give me design freedom that works best for your company
+ you want a designer that understands the unique challenges and benefits of owning a business as a part of a military family
+you want someone who will continue to support your business and wants to see your venture succeed
no so great , if
+ you want a yes person who will move around pixels to create what you ask for, not what your business needs to attract your ideal clients
+ you are not serious about your business or your business doesn’t excite you
+ you are just looking for a quick-fix to your marketing issues and brand visuals
+ you are not open to considering new and thoughtful designs ideas or layouts
+ you want to have the exact same details and elements as an established business
+ you do not have an appreciation for the importance of quality
+ you do not have a positive attitude
+ you do not connect with the style of my recent work and aesthetic
other questions?
FAQ + A
We will design a custom logo that has you written all over it and that attracts your target audience.
To make sure your logo can adapt to all uses, we will also provide an alternative, yet still coordinating variation on your logo. Depending on your needs this could be an alternative layout, darker/lighter color variation, or inclusive/exclusive of taglines.
Submarks are a simplified version of your logo. These are perfect to use as a watermark or having a custom stamp made. You can also use these on multiple page projects to incorporate your branding throughout without use of your full logo.
I totally understand the struggle, but due to the nature of my services that’s not what I currently offer. We believe well researched full service branding is an experience that will be transformative for your business. Our forte is in creating the entire brand story, and it’s really what we love to do! Feel free to reach out to us for recommendations.
Our clients do typically choose us for our general aesthetic and work we’ve previously done but I’m able to design in all kinds of styles. The most important thing is that we want want to make sure your business has the look and feel that tells your brand story whether that’s flirty and feminine or bright and bold. While I do have favorite type faces and colors, I don’t impose what’s trendy or my favorites onto your brand if it doesn’t fit.
I offer website design for select clients who first complete a branding project with me. Get in touch for more info!
Our process starts a consultation to make sure we are good match and on the same page for style. When you book with us you will pay a 50% non-refundable deposit to reserve time in our calendar. We will be collaborating together throughout the process and your feedback will help determine the success of your project. If after refinements you feel, we are not creating what you wanted to achieve, you will not be required to pay the remaining balance. This rarely happens and I will do my best to make sure you are happy at each step of process.
Payment for services is submitted through an invoice and paid via credit card or debit.
All project payments are due in two parts, a 50% non-refundable payment is due prior to work beginning and to hold your spot on the design calendar. The second half of the project payment is delivered at project completion before final files are delivered. Depending on the complete total cost, various payment options are available.
Print and production costs are not included in the design investment and are billed separately. All print costs are due before items are sent to the printer.
Branding services typically take about 4-6 weeks. Project time frames will vary due to client response times and complexity of refinements.
Our availability is limited because we only take on a few clients each month. We want to make sure we have the time dedicated to each project to produce quality work and ensure client satisfaction. Typically we book out brand identity projects 1-3 months in advance.
Need something sooner? Send us a message with your timeline and project request. We will let you know if we are able to accommodate a rush order.
sounding good?
take your business to the next level
Let’s get started
