military spouse owned

brand identity

The Care Package Boot Camp aims to teach anyone with a loved one afar the best way to send love via the mail. The owner, Rachel, has an established Etsy shop and blog  – Countdowns and Cupcakes, but was in need of a brand for her latest venture. She wanted a modern yet fun design that would also coordinate with her existing brand. To accomplish this, we used her established scheme but added in pops of peach and teal. We also mirrored the circles from her existing logo and used these as  “sprinkles” coming out of the box. The fun approach with a coordinating style helps tell this brand’s story: helping strengthen relationships and connect loved ones over the distance.

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