gold star spouse owned

brand identity

The business name “Courageous Strength” was born from owner, Glorrygrace’s struggles and strength gained from her grief. As she takes on the next step with her fitness business, she was in need of a brand that translated her powerful story and inspires others. I created a graphic that combines her love of movement and a reference to her loved ones with wings looking out for her. The vivid colors are reflective of Glorygrace’s sassy personality. The feminine approach with a strong style helps tell this brand’s story: inspiring others to find happiness again through an active and healthy lifestyle.

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